Many digitally native vertical brands (DNVBs) in the US apparel and footwear have seen success in recent years, with the boom in online retail expanding the opportunities for direct-to-consumer sales. We provide an overview of US apparel and footwear DNVBs—including e-commerce sales and the competitive landscape—and identify key trends that are supporting growth.
DNVBs: Total Sales in the US Apparel and Footwear Market (Left Axis, USD Bil.) and Share of Total Apparel and Footwear E-Commerce Market (Right Axis, %)
Source: Company reports/US Census Bureau/Coresight Research