Stitch Fix: How the Online Personal Styling Service Is Disrupting the US Apparel Market

Stitch Fix has expanded from a startup to a multibillion-dollar public retail company within just 10 years of its incorporation. We review the company’s business model and key operating metrics, as well as the customer journey it provides.

US Apparel Subscription E-Commerce Market Size (Left Axis; USD Bil.) and Stitch Fix’s Share of the Total Market (Right Axis; %)

Total market size as estimated by Coresight ResearchStitch Fix’s fiscal year ends on July 31; Stitch Fix’s market share for each calendar year as estimated by Coresight Research
Source: Company reports/Coresight Research

Total Annual Sales of Selected Apparel Subscription E-Commerce Businesses* (USD. Mil)

*As of their latest fiscal years
Source: Company reports/dun&bradsheet/Jilt/Los Angeles Business Journal/RocketReach/WWD

Stitch Fix: Revenue Growth (YoY %)*, Adjusted Operating Margin (%) and Marketing Cost Ratio** (%)

*For fiscal 2020, revenue growth number has been adjusted for the impact of the extra week in fiscal 2019
**Fiscal 2021 estimates: marketing cost ratio is Coresight Research’s estimate, while revenue growth and adjusted operating margin are mid-points of the company’s estimates Source: Company reports/Coresight Research