Our The 12 Weeks of Holidays 2021 series counts down to this year’s holiday peak with new thematic research each week. In this report, we discuss the traditional launch of the holiday shopping season: the five days spanning Thanksgiving through Cyber Monday. We present our insights into consumer shopping behavior ahead the Thanksgiving weekend this year, which begins on Thursday, November 25.
Where US Consumers Expect To Shop on Thanksgiving Day (% of Respondents)
Base: 419 US respondents aged 18+, surveyed on October 27, 2021; 470 US respondents aged 18+, surveyed on November 1, 2021
Source: Coresight Research
Where US Consumers Expect To Shop on Black Friday (% of Respondents)
Base: 419 US respondents aged 18+, surveyed on October 27, 2021; 470 US respondents aged 18+, surveyed on November 1, 2021
Source: Coresight Research